A synchronization license, also colloquially termed a ‘sync’ license, is the authority granted by an owner of copyright in a musical work permitting the use of an identified musical work as accompaniment in visual content such as film, television shows, advertisements, video games, accompanying website music, movie trailers, etc.
It is important that producer of such visual content get the permission of the owners of copyright in the musical work. The copyright in the musical composition and master recording must be licensed via a sync license.
The music user must conduct thorough due diligence in identifying who or those who owns the copyright in the music. Failure to deal with the right parties could adversely affect the copyright in the new visuals produced.
In conclusion, an owner of copyright in musical works must see the commercial benefits in exploiting his works via sync licensing.
The thoughts expressed above effectively captures the essentials of synchronization licensing. It is desirable that songwriters, composers, and record producers pay attention to these fundamentals so that they can adequately reap the rewards of their creative endeavors.
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